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KAKU CHOUX

Project Description

KAKU CHOUX is a Japanese-inspired cream puff brand crafted by a Le Cordon Bleu–trained chef, blending refined French pastry techniques with a soft, contemporary café aesthetic.

This project focused on building a cohesive brand experience across physical space, packaging, menu design, and digital touchpoints — ensuring the brand feels consistent whether customers encounter it in-store, through takeaway packaging, or online.

Project Type

Identity · Packaging · Menu · In-store Graphics

Role

Brand & Visual Designer Lead

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