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YU SHAN

Project Description

Yushan (御山) is a Chinese-inspired cold brew tea brand that reimagines tea as a quiet daily ritual.
Through unsweetened cold brew extraction and a restrained visual language, the project emphasizes stillness, balance, and intentional living.

Project Type

Brand Identity Refresh / Visual Identity & Packaging Redesign

Role

Brand & Visual Design Lead

bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

Hand-held bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

Hand-held bottled tea products from Yushan Tea Company, including chrysanthemum pu-erh tea, oolong tea, black tea, and green tea, photographed in a natural outdoor setting.

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