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Yvonne Design Studio
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DIP KING
Project Description
Dip King is a bold, playful food brand built around the joy of dipping.
The project explores how a strong visual identity can turn everyday snacks into a highly shareable, character-driven experience.
The brand system combines a loud red palette, an expressive mascot, and flexible packaging formats — from snack bowls and sauce bottles to takeaway boxes and accessories — designed to perform consistently across retail, food service, and digital touchpoints.
The result is a cohesive brand world that feels fun, memorable, and instantly recognizable, while remaining practical for real-world food packaging and merchandising.
Project Type
Brand Identity · Packaging Design · Visual System
Role
Logo & mascot design
Brand visual direction
Packaging design
Visual application across physical products and lifestyle imagery
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